KEY EVENTS:

*VIP PARTIES
*MEET & GREETS
*SEMINARS & PANELS
*MUSIC MEMORABILIA VENDORS
*INSTRUMENT & GEAR BOOTHS/VENDORS
*ROCK ART SHOW (GALLERY)
*RECORDING STUDIO TOURS (industry only)

LIVE MUSIC EVENTS:

*First night INDUSTRY SHOWCASES
*Second night-Winning bands perform
*Superstar (celebrity musician) jam

DAY ONE

10:00 am: Guest Registration/Sign in (for Industry, bands & vendors) Ticket & Passes Box Office (for attendees, public & press)

11:30: Meet & Greet (industry only) at specific location. Itineraries/VIP Passes/Gift bags

11:30: Meet & Greet (participating bands) at specific location. Staff will address all bands' needs. Itineraries/VIP Passes

11:30: Vendor set up at location to sell/trade memorabilia, etc... Instruments & Gear set up All day event, both days, all welcome.

12:00: Rock Art & Poster Gallery opening; all welcome.

12:30: LUNCH BREAK Relax...

SEMINARS/PANELS BEGIN

2:00-4:00: Individual seminars & panels All panels, seminars and workshops begin at various locations, led by industry pros with start times for each TBD. Bands & attendees participate.

SEMINARS/PANELS

1) Record Labels: Indie & Major, one location. Guests, bands and public hear directly from industry pros. Topics: How to get exposure,what labels are looking for, deal signing process, insight into the changing industry, etc... Q&A

2) Publishing deals: How to publish & copyright your music, leads to submitting songwriting, major publishing vs. doing it yourself, how to seek a deal for film & TV soundtracks, commercials, production companies, current state of digital downloads vs. distribution, how royalties are acquired and various ways to receive royalty money... Q&A

3) Marketing & Promotion (PR): Discussion of the various ways to market & promote bands. Grassroots to new technology, most effective avenues to market bands on their own or thru marketing companies, merchandise... Q&A

4) Radio: How to achieve radio play in US & International. College radio, alternative, terrestrial, satellite, internet, how to reach specific markets... Q&A

5) Distribution: Whether you're an indie band or major, the facts about distribution in the US & world wide...what deal may be right for your product, licensing deals international & domestic.... Q&A

6) PR/Press: Print media, internet, developing press kits, reaching various publications for reviews/live coverage, feature stories... Q&A

7) Management: How to approach managers, what management deals involve, contracts, percentages... Q&A

8) Booking Agencies: How to get an agent with or without having a deal, advice on booking tours, clubs vs. festivals... Q&A

9)Producers: Noted producers discuss various experiences on producing unknown artists, as well as address ways for up & coming producers to get in the door at recording studios... Q&A

10) Entertainment lawyers: Walk thru of legal contracts, what is legit and what to look out for when signing contracts... Q&A

11) Celebrity guests: Hear from established artists about their experiences, insight and their overall view of the state of the industry and the future of digital music... Q&A...Meet & greet.


4:00: MEAL BREAK

5:00-7:00: Panels resume.

7:00: Bands set up at venues for showcases.

7:00: VIP party/mixer. Industry & performing bands only; not open to public.

8:30-11:00: Bands showcase live in front of industry, by genre. Industry then determines 'winning band' in each genre.

DAY 2

11:00 am: Workshops/seminars/panels resume.

2:00 pm: Recording studios tour for industry.

4:00: Winning bands from each genre set up/soundcheck for final showcase. Industry members meet and discuss chosen bands.

6:00-9:00: Final showcase in front of all industry. Winning bands awarded prizes.

9:00: Superstar Jam. Celeb rock stars perform. Convention VIP party and concert...

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